Here’s Why You’ll Love It Uniquely hydrating ingredients deliver a satiny sheen with carved-out separation…and not a hint of parched, crunchy strands. Quick-drying, natural satin...
Here’s Why You’ll Love It The shine-boosting properties of this lustrous Blonde Life formula work a double shift—sealing in moisture, leaving frizz behind. Makes blonde...
BLONDE LIFE BRIGHTENING CONDITIONER Forget those overly heavy treatments designed for “bleach blondes.” Our deeply nourishing Brightening Conditioner instantly revives blonde hair without weighing things...
BLONDE LIFE BRIGHTENING CONDITIONER Forget those overly heavy treatments designed for “bleach blondes.” Our deeply nourishing Brightening Conditioner instantly revives blonde hair without weighing things...
BLONDE LIFE BRIGHTENING MASQUE This magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and...
BLONDE LIFE BRIGHTENING SHAMPOO Our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse,...
BLONDE LIFE VIOLET CONDITIONER Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything...
BLONDE LIFE VIOLET SHAMPOO You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable...
BODY SHAKE TEXTURIZING FINISHER There's nothing like the plush, airy, bombshell volume of Body Shake—the buildable spray that's never stiff or sticky. Delivering a bouncy,...
COLOR BALANCE BLUE SHAMPOO Our true-blue formula that color corrects on contact, instantly banishing those overly warm, orange tones for highlighted or lightened brunettes. Here’s...
COLOR BALANCE PURPLE CONDITIONER Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower conditioner is also the queen of moisturizers… preserving your hair’s...
COLOR BALANCE PURPLE SHAMPOO This unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s...
"COLOR BALANCE BLUE SHAMPOO Our true-blue formula that color corrects on contact, instantly banishing those overly warm, orange tones for highlighted or lightened brunettes. Here’s...
Joico's Colorful Anti-Fade Conditioner protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results...
Joico's Colorful Anti-Fade Conditioner protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results...
Joico's Colorful Anti-Fade Shampoo protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results...
Joico's Colorful Anti-Fade Shampoo protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results...
DEFY DAMAGE PROTECTIVE CONDITIONER FOR BOND STRENGTHENING & COLOR LONGEVITY Replenish moisture and build resilience every day without weighing hair down. Here’s Why You’ll Love...
FLIP TURN VOLUMIZING FINISHING SPRAY We’re talking about that classic, flip-your-head-upside-down-for-a-volumizing-fluff drill. And we just made the move ten times better with the most exciting...
HAIR SHAKE LIQUID-TO-POWDER TEXTURIZING FINISHER With the simple shake of a bottle, this radically different liquid-to-powder texturizer delivers a micro-fine mist to create drama-filled, voluminous...
The instant you spray it on, this brilliant hair guardian springs into action, protecting each strand from the thermal assault of blow-dryers, flat irons, and...
Don’t let your fresh blowout or pristine flat-iron style go unprotected against rainy, humid weather. This light-hold humidity-buster works tirelessly, depositing an invisible, 24-hour shine-shield...
HYDRASPLASH HYDRATING CONDITIONER FOR FINE/MEDIUM, DRY HAIR Forget about those dense, overly-creamy moisturizing formulas that leave dry, fine hair flat and lifeless. HydraSplash Hydrating Conditioner...
HYDRASPLASH HYDRATING CONDITIONER FOR FINE/MEDIUM, DRY HAIR Forget about those dense, overly-creamy moisturizing formulas that leave dry, fine hair flat and lifeless. HydraSplash Hydrating Conditioner...
HYDRASPLASH GELÉE MASQUE FOR FINE/MEDIUM, DRY HAIR A unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. Hydrating...